The Selling Points Index 2018: New research reveals the UK cities offering the most to house buyers.

New research into the key selling points of 26 UK cities has revealed the top property market hotspots for 2018.

 Compiled by online home-buying company We Buy Any Home, The Selling Points Index reveals the cities which are the most desirable for buyers and offer the best conditions for sellers to get a good price.

 Using seven key data sets, the index took into account:

Average house price 

Employment rate 

The number of outstanding OFSTED rated schools in the area

The average sale time of properties

The A&E target ratings of the local NHS trust   

   Average salaries

 Burglary rate

 Bristol topped the pile with impressive standings across the board, in particular its employment rate (the best in the UK) and its average salary (third in the UK) making it an enticing spot for Brits to live and work.


Some of the UK’s biggest cities did not fare so well however. London missed out on a place in the top 10, thanks to its astronomical average house price (£743,953), high burglary rate (the second worst in the UK) and sluggish sales times for sellers, resulting in a final placing of 15th.


The top ten cities according to the index are:


  1. Bristol

  2. Southampton

  3. Cambridge

  4. Stoke-on-Trent

  5. Edinburgh

  6. Glasgow

  7. Newcastle

  8. Plymouth

  9. Birmingham

  10. Manchester



Elliot Castle, Founder and CEO of We Buy Any Home, said: “With the new year upon us, bringing with it the attractive prospect of a new start, we wanted to highlight the areas of the country which are the most desirable for buyers and offer the best conditions for sellers to get a good price.


“We wanted to make our index as comprehensive as possible and took into consideration a variety of factors that really matter to both buyers and sellers. A city might score well in terms of average earnings, for example, but if house prices are high and its schools perform poorly, it’ll lose out for those factors.”


To find out where exactly your city ranked, or compare it to neighbouring cities in your region take a look at We Buy Any Home’s “Selling Points Index 2018” here.